Verizon would rather stash some cash for itself than let you hold on to unused data. The company does not plan to follow decisions by T-Mobile and AT&T to allow subscribers to rollover their unused data. The confirmation comes from Verizon’s Chief Financial Officer Fran Shammo, who said that kind of deal just doesn’t make financial sense for Verizon. Shammo also said Verizon would be willing to lose customers over it, according to CNET.
The story behind the story: In recent months, mobile carriers have been involved in a death match of incredible deals to lure customers to their networks. Most of these initiatives have been instigated by T-Mobile, which is trying to offer the most alluring, customer-friendly deals it can to grow beyond its fourth-place position among the major carriers.
Verizon, however, has largely stayed away from dueling with its rivals over features such as doubling data plans. In some cases Verizon has actually gone the other way, such as in November when Verizon delayed its early termination fee (ETF) discounts until the eight month of service. Previously, Verizon discounted ETFs beginning with the first month.
Lead, don’t follow
Shammo’s comments come after T-Mobile announced its ‘Data Stash’ program in December. The program, which only began in January, allows customers to rollover any used data from one month to the next. Customers then have one year to use up their rollover data before it expires. Earlier in January, AT&T announced it would also allow subscribers to rollover unused data, but only for one billing cycle.
Despite Shammo’s claim that Verizon won’t follow what T-Mobile and AT&T have done, Verizon is actually no stranger to the rollover data concept. Last March, the company added rollover rights to extra data purchases in its Allset prepaid plan. For prepaid customers, unused rollover data expires after 30 or 90 days depending on the amount of data purchased.