The future of wearable technology could involve strapping a few Big Macs to your body for convenient snacking.
At least that’s one possible conclusion from a new survey on wearables from PricewaterhouseCoopers. One of the survey questions asked the 1,000 respondents how excited they’d be about wearables from various brands. While Apple unsurprisingly came out on top, the bottom of the list is much more interesting.
Apparently, 18 percent of respondents said they were somewhat or very interested in wearable technology from McDonald’s—a surprisingly high number for something that seems beyond comprehension. The survey also found that 27 percent of respondents were interested in a Starbucks wearable, and 26 percent were interested in wearable tech from Coca-Cola.
By comparison, the survey found 59 percent of respondents were interested in a wearable from Apple, 57 percent in one from Amazon, 53 percent in one from Google, 51 percent in one from from Microsoft, and 41 percent in one from Nike. Two of those companies already have products on the market, with Google’s Android Wear powering a slew of new smartwatches, and Nike selling a line of Fuelband fitness bands (for now).
Why this matters: In fairness, the survey is full of more serious conclusions. For instance, it found that user attrition is still a problem: 33 percent of wearable users said they’d abandoned their devices after a year. Also, 70 percent of respondents said they’d strap on an employer-provided fitness wearable in exchange for lower insurance premiums if the data fed into an anonymous pool. But we can’t help but imagine what smartwatches and fitness bands might look like if food conglomerates decided to dive in.
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Jared Newman covers personal technology from his remote Cincinnati outpost. He also publishes two newsletters, Advisorator for tech advice and Cord Cutter Weekly for help with ditching cable or satellite TV.
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