Halloween hasn’t even arrived yet and already Microsoft is already gearing up for the holiday shopping season. Microsoft just announced that beginning Sunday, November 2, pricing for the Xbox One will start at $349.
That’s a $50 price cut off the current basic console price. The $50 price drop also applies to many Xbox One bundles, such as the Call of Duty: Advanced Warfare bundle, which currently has a pre-sale price of $500 on Amazon.
The story behind the story: Since its debut, Microsoft’s Xbox One has struggled to maintain pace with Sony’s PlayStation 4. In August, Sony announced that it had sold 10 million consoles worldwide since its introduction in November 2013. Microsoft meanwhile appears reluctant to release Xbox shipping numbers. The company did say in July that Xbox One sales doubled after it introduced a $400 Kinect-less Xbox One to better compete PlayStation 4 pricing. Microsoft is no doubt hoping the new $50 price drop will help give the Xbox One an edge over the PlayStation 4 during the busiest shopping season of the year.
Coincidence? I think not
Microsoft’s Xbox One sale comes just as new Xbox One bundles are due to be released—several of which Microsoft tipped in August. The new bundles include an Assassin’s Creed Unity bundle that comes with or without Kinect ($400 and $500 respectively), as well as the aforementioned CoD bundle.
On Amazon the pre-sale pricing for the new bundles does not reflect the price you’ll pay as of Sunday. Anyone looking to get an Xbox in the next few days should wait until the sale pricing comes into effect.
Microsoft says the promotion will be available nationwide at most major retailers including Amazon, Best Buy, Gamestop, and, of course, The Microsoft Store.
The Xbox One $50 discount lasts until January 3, giving you plenty of time to snag a console for yourself or as a gift before the holidays end.