While Nvidia is known to charge more for its graphics cards, it may be feeling some extra pressure to turn PC gamers’ heads. AMD’s been on a roll lately, scoring design wins for the Xbox One, PlayStation, and Wii U.
And with the company’s Mantle API, it’s promising to bring console-like performance optimizations to PC graphics cards. To top it all off, AMD’s R9 290X fared well against Nvidia’s GTX 780 in PCWorld’s tests. (AMD did have one bit of bad press recently, when premium PC builder Origin publicly announced that it wouldn’t support AMD video cards any more.)
Nvidia also announced a price and release date for its previously-teased GTX 780 Ti graphics card: It’ll cost $699 when it launches on November 7, placing it above anything that AMD currently offers. But with specs and benchmarks still unannounced, we’ll have to wait and see how Nvidia will justify the premium price.
Jared Newman has been helping folks make sense of technology for over a decade, writing for PCWorld, TechHive, and elsewhere. He also publishes two newsletters, Advisorator for straightforward tech advice and Cord Cutter Weekly for saving money on TV service.