Perlmutter wasted little time and outlined how Intel was “redefining the computing experience,” officially announcing its Haswell processor. The chip is the most power-efficient processor Intel has built, Perlmutter said, and it will allow the creation of thinner, lighter notebooks with touchscreens, all-day battery life, and instant-on functionality. He claimed that the chip is 20 times more power efficient compared with its earlier Sandy Bridge laptop chip, yet at the same time it increases graphics performance twofold.
Intel’s roadmap to “reinventing mobility,” as Perlmutter put it, also includes speech, touch, and gesture interfaces for Ultrabooks, PCs, and a bevy of mobile devices. Perlmutter said Intel is working on delivering a “true interactive experience across all devices.” The goal is to give computers humanlike senses, he said.
Gesture-friendly PCs
Perlmutter also showed off hand-gesture control of games and applications running on a PC equipped with a small Creative Technology camera and software developed by SoftKinectic, a company that makes gesture-recognition applications. Perlmutter said Intel would be releasing a software development kit to help PC and device makers incorporate speech, facial recognition, and hand gestures. To spur innovation, Intel is doling out $1 million in awards to developers who come up with the best ideas for its SDK.
Atom vs. ARM
On stage, Perlmutter showed off a number of Atom-based tablets and claimed several “design wins” based on Intel’s Clover Trail Atom-based platform.
Intel in the cloud
Although Intel may not dominate the market for the chips running inside smartphones and tablets, it does dominate the cloud that those devices connect to. Intel likes to point out that most of the high-end servers that power the Internet carry the company’s high-end chips, such as Xeon Phi coprocessors.
Perlmutter closed his keynote with the oddest demo of the day: a Coke machine with an embedded Intel Core i7 CPU. The vending machine had a large multitouch screen, an integrated camera, and Wi-Fi. It served both as a demo and as Intel’s attempt at illustrating the ubiquity of the Intel chip architecture and how much PC technology has become a commodity.
PCWorld’s Tom Spring contributed to this report.