The creativity is up to you; IM Creator merely supplies the tools. And they’re some of the easiest, most effective tools I’ve seen.
You start by selecting a template. IM Creator offers several dozen very attractive choices, all of them divided into professions and businesses: architect, designer, consultant, real estate, law, and so on. There’s also a batch of bio/resume templates in case you’re mainly looking to promote your personal brand.
After you select a template (and register for an IM Creator account, which is quick and easy), you replace the boilerplate text and stock images with your own. Simple, straightforward browser-based tools make these tasks equally quick and easy.
For example, suppose you own a restaurant. Assuming you’ve already assembled the text and photos you want to include, you could build a really slick-looking three-page site (Home, Gallery, and Menu, for example) in less than an hour. Seriously. Here’s a sample site created by a photographer:
There’s no charge to use IM Creator, nor to publish your site to Facebook, WordPress, or a custom IM Creator URL. If you want your site to appear on your own domain or a new one, IM Creator charges $6.95 monthly when you subscribe for two years, $7.95 monthly when you subscribe for one year, or $9.95 monthly for six months. (A new domain adds $10 per year.)
All those prices include unlimited bandwidth and templates, plus free custom email accounts and the option to add shopping-cart capabilities. Given what most services charge just for hosting, those are reasonable rates.
Although I can see where a business might outgrow IM Creator, for a startup or small shop that needs a simple, professional-looking Web presence, it’s a great place to start.