Google late last month at its developer conference announced the Nexus 7 with 8GB and 16GB of storage. The tablet, made with Asus, has Google’s latest Android 4.1 operating system code-named Jelly Bean and a quad-core Nvidia Tegra 3 processor.
The tablet has attracted publicity partly for its features, but the $199 price also attracted many buyers who wanted to check out Android. The 8GB tablet is the most feature-packed in the sub-$200 price range, but at $249 the Nexus 7 starts competing on price and features with tablets like Samsung’s Galaxy Tab 2 with a 7.0 inch screen.
The $199 price point is critical to attract buyers to Nexus 7 and Google, which is looking to catch up with Apple, said Bob O’Donnell, program vice president for client and displays research at IDC. A $199 price boosted the sales of Amazon’s Kindle Fire, which is based on a customized version of Android.
The sales of Google’s $199 tablet may not be hurt by exclusivity to the Google Play store, but wider availability could certainly expand the tablet’s market presence, O’Donnell said.
A 16GB Nexus 7 is listed for Â£199 (US$308) on Carphone Warehouse U.K.’s website, with the product “coming soon.”
The tablet weighs less than one pound, with claimed battery life of up to nine hours on video playback and 300 hours on standby. Other features include a front-facing camera, Wi-Fi, Bluetooth and NFC (near-field communication).
The device’s new OS is an improvement over its predecessor, Android 4.0, which is found on many smartphones and tablets today. The new OS features an expanded notification system, improved user interface, additional language support, better touch features, support for more multimedia file formats and the ability to share more files directly via Bluetooth.
Google did not immediately respond to a request for comment.
Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam’s e-mail address is firstname.lastname@example.org
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