Mozilla, the nonprofit that makes the Firefox Web browser, serves its fans’ desire for recognition and support. Its Facebook page rewards fans with a gallery of fan-contributed photos and a selected fan of the week, an award that gets added to each fan’s page avatar. In addition, Mozilla provides support within a custom Need Help tab that includes links to common support problems, as well as a search bar that scours the support documentation on the Firefox website. Visitors can start their support inquiries directly from Facebook. Firefox’s page has a custom Welcome tab, too, but the Need Help tab is what makes the page unique.