For Google+ to unseat Facebook as social networking leader, Google would have to deliver a steady stream of innovations and Facebook would need to let its site deteriorate, Internet icon and Facebook shareholder Sean Parker said on Monday.
Unless those two things happen, it will be very hard for Google+ to become a viable threat to Facebook, Parker said at the Web 2.0 Summit, where he answered questions on stage from conference co-chairman John Battelle and attendees.
“Facebook would have to screw up royally and Google would have to do something really smart,” said Parker, co-founder of Napster and Plaxo, and a Spotify investor.
As it is right now, there isn’t enough of a motivation for a critical mass of Facebook users to switch their social graph over to Google+, as happened when Facebook knocked MySpace from the leadership position in social networking, he said.
“It’s tough to compete with network effects,” Parker said.
In his view, Facebook’s biggest problem isn’t privacy concerns, as many feel, but rather a lack of tools and features to help users manage the “glut” of content their friends broadcast to them.
Parker said Facebook is on the right track with the introduction of recent capabilities for segmenting friends into smaller groups and for managing the content flow, but it needs to do more.
Back to Music
Asked about his involvement as a backer, adviser and board member at Spotify, Parker said the music streaming service represents for him a chance to finish what he started with Napster, the pioneering music-sharing service that record labels clobbered with litigation.
Spotify has started securing licensing deals from the major labels and from hundreds of independent labels, and may in the future introduce a peer-to-peer sharing model in which users can upload their own music to the service, he said.
For example, people could upload live concert recordings they’ve made, but if and when that happens there will be a legal model with the labels that allows for this to happen, he said.
Parker declined to comment about his new venture, although he confirmed it will be called Airtime, and he also shot down reports that he and Facebook CEO Mark Zuckerberg recently got into a heated argument over Spotify.