What Google thought was a shocking accusation of corporate skullduggery came off more like a little kid angry that his big brother had picked on him. Then Microsoft made matters worse with accusations of its own that seemed to boil down to nothing more than a childish “I know you are, but what am I?”
Tragically, this is far from the first time these two tech giants have gotten into a match of “he started it.” Join us on a tour of Microsoft and Google’s long history of he said/she said scrapes. We’ll look back on five of the weirdest slapfests they’ve ever engaged in.
The Battle of Yahoo: 2008-2009
Bing Bang Boom: 2011
The truth, as usual, seemed to be somewhere in between. Bing does seem to be influenced by Google’s public results in a roundabout way, but the search engine isn’t stealing Google’s results directly. Instead, Microsoft says the Google results come from tracking user data when a Bing searcher has ALSO used Google. Google does appear to have some reason to be upset but taking Microsoft to task over it, and so publicly, seemed pretty childish. The whole thing would have made Microsoft look pretty good by default–if Redmond could keep from sinking to Google’s level in so many other situations.
The E-Mail Wars: 2011
Just this month, Microsoft struck a new low blow with a video entitled “The GMailman.” The video criticizes Google for “reading” your emails for its contextual ads and features a literal GMailman who goes through your correspondence. Since Microsoft didn’t officially release the video (Redmond’s word on if the video is actually a Microsoft production was a terse “no comment.”) the best place to watch it is, ironically, on Google’s YouTube. Take a look:
While the Microsoft video may seem like an unnecessary provocation, it was probably released in response to Google’s own recent video efforts to discredit Hotmail and get anyone on earth that hasn’t seen the gMail light to switch camps. While Google did at least release its video officially, company officials made a few below-the-belt attacks of their own. The video calls Hotmail “embarrassingly out of date” and compares it to the floppy disk and the hair scrunchy. Of course ,depending on who you ask, that might be an apt comparison.
Secure Reputations: 2006 to 2011
Microsoft seemed happy to fight him but Google had another idea: It hired the guy. Zalewski is now a full-fledged Google engineer, and he still was publishing security vulnerabilities as recently as this January. Microsoft, naturally, enjoys Zalewski’s security advice even less now that it’s coming from an employee of one of its biggest competitors.
This year’s IE security exploit released on January 1st turned into a full-on he said/she said war between Zalewski and IE’s security team because, naturally, the most important thing after a security exploit is discovered is to make sure everybody knows it was your competitor’s fault.
Patently Absurd: 2011
Even though the Google patent dispute already made the company look bad, Microsoft, naturally, had to tell everyone its own side of the story.
In just two days this month, Microsoft and Google fired back and forth on the issue of software patents multiple times. An already boring issue quickly morphed into an argument about the minutia of both company’s patent histories. The whole thing would make even the most enthusiastic lawyer take a cat-nap.
The only way it could get more ridiculous is if Microsoft challenged the search giant’s recent patent on “Google Doodles.” Who knows though, maybe that’s the next step in the long ridiculous war between these two companies?
What’s your favorite petty squable between these two tech giants? Let us know on Twitter or Facebook or in the Comments below.