As smartphones outsell feature phones, and tablet sales boom, mobile devices in the U.S. will become the preferred means of Internet access within four years. By comparison, the number of users going online via PCs “will first stagnate and then slowly decline,” IDC said in a statement.
The mobile migration will begin in the U.S., with Western Europe and Japan soon to follow.
Advertisers, naturally, will follow the crowds. Worldwide online advertising will nearly double from $70 billion in 2010 to $138 billion in 2015, IDC forecasts.
So does this mean the post-PC era is underway? Not exactly. With PC manufacturers selling hundreds of millions of personal computers each year, it’s still a stretch to say the PC is dying. It’s not even sickly, in fact.
Contact Jeff Bertolucci via Twitter (@jbertolucci) or at jbertolucci.blogspot.com.