International Business Machines–that’s IBM to you and me–reached an impressive milestone this week: The company turned 100 years old. That longevity is impressive, but many American companies have become institutions. Ford Motors is almost 110 years old, US Steel is also at the 110 year mark, and Sears, Roebuck and Co. is 125 years old this year!
Amazon.com
The company changed the way people buy books, practically driving Borders and Barnes and Noble out of business. Amazon.com sells a lot more than books today; last fall, it bought Soap.com and Diapers.com. It is hard to imagine that people will stop buying stuff, so Amazon.com should be a shoe in for reaching the big 1-0-0.
eBay.com
How many of us ever took part in an auction before eBay? While the company has slowly moved away from the small sellers and one-of-a-kind items, eBay still caters to its Power Sellers, many of whom use it as their primary source of income. eBay also owns PayPal, and while the company has faced a backlash over PayPal fees, this credit card pass-through is going to be hard to beat. Love it or hate it, PayPal remains the easiest way to send money online, and eBay will maintain that position for a long time–maybe even 100 years.
Microsoft
The Redmond-based software giant started out making a simple DOS-based operating system for IBM’s computers. Then they took away the PC business from IBM, by selling its OS to other PC makers. The company has had its hits and misses, but it continues to keep people coming back for more.
Microsoft, as with Google, is more than a one trick pony. It has its successful Xbox 360 video game platform, and made some savvy investments–such as Skype–and could very easily go to the cloud in the years to come. You really this company will ever go away?
IBM
Yes, Big Blue is going to stick around for another 100 years. The company might be out of the desktop PC market, but it is out of the electric typewriter market too. Those other typewriter companies were either bought up or are out of business, but IBM managed to evolve and is still here. The company is looking at cloud computing, which could put it back on top in the business world. And if all else fails, it has a computer that can beat humans at Jeopardy!
Of course, for every IBM there is a Smith Corona–the latter was founded 25 years before IBM and thus actually reached 100 years in business, but it finally went bankrupt in 1995. Here are a few other companies that might not survive through the ages:
Apple
Dell or HP
One of these companies will buy the other and might reach 100 years. The PC market is changing, and it isn’t clear if Dell or HP are up to changing times. HP bought Palm for its WebOS, suggesting that this company could have some ideas about the future of smartphones and tablet, and Dell has dabbled in other markets, but these companies are heavily reliant on traditional PC hardware. These companies need some innovation to stay relevant. Is either up to the challenge?
Priceline, Groupon, FourSquare
Last year Groupon turned down big dollars from Google. Big mistake. Priceline survived the last bubble burst, but even with its William Shatner ads the truth is that there is a lot of competition for finding cheap hotels and airfare. These companies will likely join eToys, Pets.com and GeoCities.
Facebook might make it easy to keep in contact with friends and family, and to share news and photos, but at some point, something better will likely come along. It is easier to take the throne than keep it. And do you really think in 100 years people will be doing Facebook updates from their vacation to the Moon? Maybe, maybe not.