But maybe these companies aren’t so interested in fighting for dedicated e-reader supremacy anymore. Maybe the color touch screen, reading-oriented tablet is the new battleground for companies like Amazon and Barnes & Noble, who sell cheap hardware in hopes of ensnaring readers in the companies’ respective ecosystems.
That’s certainly the case with the Nook Color, which sells for a modest $249. The latest software update adds e-mail; Adobe Flash support; and hit apps like Angry Birds, Flight Control, Pulse News, and Quickoffice. Barnes & Noble is building its own app store, with roughly 125 apps now, and more to come.