Apple also attempted to resolve the issue with the release of Apple iOS 4.3.3. Now location data is encrypted on the phone, not backed up on a synced computer, and can be deleted when Location Services is turned off.
The company admitted to the Wall Street Journal that it receives location data from users but says the data has no personal information linked to it. Each handset is assigned a unique ID that is paired with the location data. Restoring the phone to factory settings resets the ID.
People are clearly on both sides of the fence with this issue. Let’s hope Google and Apple will be able to find a better way to balance a user privacy with collecting location data that can help improve the user experience.
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