It sounds like Lenovo is playing Russian roulette with five of six chambers loaded. The company is gambling the future of its business on besting Apple in the tablet and smartphone game. Admirable, but perhaps foolish, as the outcome could shove one of the world’s largest PC into a mortifying, bankrupt rut.
Lenovo Chairman Liu Chuanzhi told Bloomberg that the company has an “extreme focus” on its LePhone and LePads — the company’s answers to the iPhone and iPad, respectively. Chuanzhi added: “Anyone who loses this battle will be phased out from the history of this industry.”
Is Lenovo is actually preparing to be phased out from the history of this industry?
Let’s take a look at the facts:
Lenovo gets half of its PC sales in China, a market Apple entered in 200.
In terms of overall sales, Lenovo received 98 percent of its 2009 sales from personal computers, according to Bloomber.
The iPad was launched late last year to massive fanfare, huge lines, and eye-popping sale.
Those figures are not to say that Lenovo’s fate is sealed, or that Apple is invincible. But if Lenovo’s LePad — a combination of Android tablet and Windows 7 laptop — doesn’t thrill the U.S. market, and sales of its LePhone — which, frankly, suck compared to the iPhone’s — don’t pick up, Lenovo has essentially wiggled into a corner it itself painted Mortified Red.