The Super Bowl may not be an official holiday, but football’s biggest day is still tops when it comes to snack food, sports and — of course — television ads. The official ratings aren’t out yet, but many predicted 110 million U.S. viewers would tune into this year’s Super Bowl. Viewers wolfed down about 177 million pounds of snack food, according to research from The Nielsen Company, as they were treated to an exciting game and an endless parade of over-the-top television ads.
Advertisers paid around $3 million for 30 seconds of airtime during the 2011 pigskin showdown, and tech companies were in the thick of it with commercials from Sony Ericsson, Verizon, Motorola, GoDaddy, LivingSocial, and Cellular South, to name just a few.
But which companies got the best bang for their buck at Super Bowl XLV? Here are my top 10 tech ads from Super Bowl XLV.
Groupon made a respectable effort for its first Super Bowl outing with commercials starring Cuba Gooding Jr. and Timothy Hutton. But it was Groupon’s rival, LivingSocial, that won the Super Bowl’s coupon war with this ad.
It’s not what you think, and yet you won’t be able to look away. You’ve been warned.
Two words: Come on.
Talking cars are the new E-Trade baby.
Best AT&T burn ever.
Bridgestone’s Reply All
It’s not really a tech company commercial, but it’s tech-themed. Besides, you know you’ve felt like this guy before.
What the bleep’s a Bieber? I ask myself that all the time
It’s a little creepy, but hey, it’s the PlayStation phone.
Motorola proves that subtext can sometimes be a little too obvious. But nice swipe at Apple’s 1984 commercial. Almost 30 years too late, but still.
You will see it coming a mile away, and you’ll still laugh.
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