The handpicked set of apps range from personal finance to fitness and, Microsoft says, fully utilize the design innovations of the Windows Phone 7 OS.
For example, the best WP7 apps are built on pages (or “panes”) that can be moved backwards and forwards from side to side, as well as scrolled up or down to get to all the content on one “pane.” The best apps have a “hub” on the WP7 home screen that displays dynamic information from the app (e.g. “The Weather Channel” app).
Microsoft has a booth set up on the fourth floor of the conference center here in Austin, near the press room, where it is showing off its best Windows Phone 7 apps.
The gaming line up on WP7 is shaping up nicely, possibly because of the platform’s close tie with Xbox Live. Angry Birds, I’m told, is coming to WP7 in April.
Microsoft says its WP7 app store now contains nearly 10,000 apps. A spokesman told me that Microsoft’s app approval requirements are somewhere between Google’s “pretty much anything goes” policy and Apple’s fussy “no riff raff” approach.
Anyway, the apps Microsoft is showcasing here include:
SXSW Go, a social mapping and information site to help SXSW attendees find where they’re going.
Zagat, the popular restaurant info and reservation app-now on WP7!