The video is for pop musician Eddy, who was looking for a video for her track “Need”. So the guys behind Remedy Films queued outside an Apple Store on the iPad 2’s launch day for eight hours, picking up four of the tablets.
The music video itself took five hours to film, followed by another 12 hours editing (it isn’t clear if they did this in iMovie for iPad or uploaded it to another computer program), and made use of four iPads. Each iPad got a professional filming treatment too: One was on a steadycam rig, another on a handheld rig, and the other on a Kessler Crane Cineslider. The fourth iPad got a cameo in the video by being held by the singer.
Considering they filmed in quite dark conditions (the party mood had to be just right, you know), and it was on an iPad and not a pro video camera, the result looks pretty nice. But when you spend 12 hours mastering the film, it’s possibly no surprise it looks impressive.
Watch the video for yourself and tell us what you think (of the iPad movie or the song itself) in the comments.
[Eddy on YouTube via Slashgear]
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