Music Video Shot Entirely on iPad 2 Isn’t Half Bad
By Elizabeth Fish
Well, it’s happened. Apple boasts that each movie you record on its iPad 2 front and rear facing cameras will be a “mini masterpiece.” The rear camera is apparently capable of recording HD films at 720p at 30 frames per second. So Remedy Films put the new shiny toy to the test and record a music video using only iPads — with quite good results.
The video is for pop musician Eddy, who was looking for a video for her track “Need”. So the guys behind Remedy Films queued outside an Apple Store on the iPad 2’s launch day for eight hours, picking up four of the tablets.
The music video itself took five hours to film, followed by another 12 hours editing (it isn’t clear if they did this in iMovie for iPad or uploaded it to another computer program), and made use of four iPads. Each iPad got a professional filming treatment too: One was on a steadycam rig, another on a handheld rig, and the other on a Kessler Crane Cineslider. The fourth iPad got a cameo in the video by being held by the singer.
Considering they filmed in quite dark conditions (the party mood had to be just right, you know), and it was on an iPad and not a pro video camera, the result looks pretty nice. But when you spend 12 hours mastering the film, it’s possibly no surprise it looks impressive.
Watch the video for yourself and tell us what you think (of the iPad movie or the song itself) in the comments.