App distribution giant GetJar has released results of a global survey on the insights and preferences of mobile phone users. The survey showed that 40 percent of respondents said that they would switch to Android the next time they bought a new phone. This is compared to the 16 percent of respondents who said they would be choosing the iPhone.
“The survey results make it clear that all eyes are on Android, as well as the importance of brand equity in the increasingly competitive mobile app space,” said Patrick Mork, CMO of GetJar. “In addition, the data also reveals that brand marketers and advertisers also have a reason to be hopeful about consumer’s appetite for in-app advertisement.”
App usage is clearly on the rise with the survey results showing almost 34 percent of consumers spending one hour or more using apps per day, compared to 49 percent who spend the same amount of time watching television. Fifty-eight percent of survey takers claimed to use mobile apps more than once a day.
Advertisers have a reason to rejoice: seventy-three percent of respondents said they had downloaded an app with advertising in it, and almost 60 percent said they’d do it again. Almost one in four made a purchase after having clicked on a mobile advertisement.
The biggest problem facing publishers seems to be getting their applications discovered. Only 25 percent of respondents found apps through the actual app store, while nearly 50 percent found the apps they were looking for while browsing online.
These pro-Android results are great news for GetJar. The company hopes to aggressively expand its Android offerings by working with developers to provide a truly “open” Android marketplace, while still supporting other mobile platforms.
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