T-Mobile, the fourth largest wireless carriers in the U.S., decided that it won’t watch from the sidelines the fight between Verizon and AT&T over the love of iPhone users. The carrier introduced an Apple-style TV advertisement mocking its two bigger rivals, implying that its network and devices run faster than the iPhone 4 on either AT&T or Verizon.
AT&T started a war of words with Verizon this week, a day ahead the Verizon iPhone announcement, saying “The iPhone is built for speed, but that’s not what you get with a CDMA phone.” Verizon hit back a day later saying “AT&T is known for a lot of things, but network quality is not one of them.” Now T-Mobile jumped on board the flaming debate saying the iPhone 4 is slow on either AT&T or Verizon, touting its ‘4G’ nation-wide coverage.
Here’s the ad:
“No choice is still a choice” mumbles a grey-suited bald actor depicting Verizon in T-Mobile’s ad, which is expected to start airing on TV networks next week. The spot, in the style of “I’m a Mac, I’m a PC” ads from Apple, presents an attractive female character as T-Mobile’s myTouch 4G. She talks with a black-suited young man impersonating the iPhone 4, who sits next to two older men acting as Verizon and AT&T (red tie for Verizon, blue tie for AT&T).
The T-Mobile character asks the iPhone 4 whether he has “pretty much 4G nation-wide coverage, like me”, to which he replies “No, I’m pretty much slow as either one.” “Oh, tough choice,” she replies.