The BlackPad, a reportedly 7-inch tablet with two cameras and no 3G connectivity, has the potential to be a major addition to the enterprise market RIM has until now dominated with the BlackBerry. And despite the anticipated snub during RIM co-CEO Mike Lazaridis’ keynote, and the conference’s focus on the update to BlackBerry’s OS, the BlackPad is what everybody wants to hear more about.
The key to the iPad’s success is its focus on consumers rather than businesses, and though the iPad has the potential to be utilized by companies, it is mostly adopted as an entertainment device. Since RIM’s BlackBerry already has an iron-clad reputation as the go-to phone for corporate communication, the BlackPad could create and dominate its own niche by becoming the first business-centric tablet.
One thing’s for certain: RIM will have to ramp up its production of apps if the BlackPad is to succeed. Even though the BlackPad (if it exists) is likely to be geared towards the enterprise, tablets thrive on apps. And with thousands of iPad-specific apps — not to mention hundreds of thousands of iPhone apps that work on the iPad — Apple’s control over the world of tablets doesn’t look like it will wane, and this could mean the BlackPad’s rumored release could be a black eye for RIM.
Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read ouraffiliate link policyfor more details.