Report: Microsoft Plans Reshuffle to Fight Apple, Google
By Daniel Ionescu
Microsoft is feeling the heat over the foray of both Apple and Google into the consumer devices market, and is expected to reshuffle the management of its mobile phones and videogames divisions, according to sources quoted by the Wall Street Journal.
The iPhone, the iPad, and Android devices are becoming very popular with consumers, largely at the expense of Microsoft, which is losing customers to Apple and Google’s smartphone and tablet offerings.
The Journal’s report says that Microsoft will announce major organizational changes at its Entertainment & Devices Division as early as this week, especially in the Windows Phone area, where Microsoft has seen sharp declines in market share over the past two years.
Google and Apple have stolen the thunder from Microsoft in the smartphones business with the iPhone and Android. Most market statistics agree that the battle for the top spot is between Apple, Google, and BlackBerry-maker Research In Motion, despite Microsoft’s latest attempts with the upcoming Windows Phone 7 OS.
It’s unclear how this Microsoft shake-up would affect the company’s current mobile strategy. Microsoft just introduced its new line of Kin devices, high-end feature phones aimed at teenagers; and later this year, new Windows 7 Phones are expected from both Dell and HTC.