The Old Spice Guy may also be the most brilliant viral ad campaign of its time, especially now that he’s creating customized videos for fans and followers. All this from a deodorant company. Who knew?
If you haven’t seen an Old Spice Guy commercial yet, um, go see them. All of them. There’s a YouTube channel devoted to towel-clad Isaiah Mustafa’s 30-second ruminations on everything you’ve wanted to know, ever.
The Old Spice Guy could have rested on his laurels, but the Old Spice Guy never rests. He probably doesn’t sleep at all because he doesn’t need to. The Old Spice Guy –
He then fielded questions on Twitter, Facebook, and Reddit and responded with personalized videos. Gizmodo asked his preferred method of Old Spice bodywash application and got this: