It’s fair to say when ChangeWave Research was wrapping up its survey an Apple iPhone love fest was peaking. If the survey was taken just a few weeks later it could have led to a completely different outcome.
According to ChangeWave Research‘s June smartphone survey, 52 percent of likely smartphone buyers wanted iPhones. That’s a 21 percent jump in iPhone interest over the previous year, according to the study. ChangeWave Research observed that consumer interest in smartphones in June was at all-time high and credits that interest with the “momentum” of both Apple iPhone 4 and HTC’s Android phones.
How iPhone Competition Did
Thirty-nine percent of HTC customers were very satisfied, with both Motorola and Palm at 34 percent and LG at 31 percent. Research in Motion showed significant declines, but still its very satisfied users were ranked at 30 percent. Samsung, Nokia and Sony-Ericsson rounded out the bottom of the list. (click image to enlarge)
“It’s like Hollywood when Avatar came out,” ChangeWave research director Paul Carton told Forbes. “The iPhone was sucking all the oxygen out of the room.”
Of course the survey was taken during full-blown iPhone 4 mania, which would only increase Apple’s cachet among users and those coveting the phone. Fortunately for Apple iPhone 4 users were not surveyed given many owners were just turning on their new phones for the first time when the study was concluded.