Microsoft Giving Away Windows Phone 7 to Employees
By Ian Paul
Microsoft has figured out a way to ensure its Windows Phone 7 Series devices end up in more hands than its ill-fated Kin device: give all of Microsoft’s 90,000 employees a Windows Phone 7 device. The company made the commitment during the Microsoft Global Exchange (MGX) conference this week. The good news was first tweeted by Charl Lee-Pearce, a senior marketing manager for emerging media at Microsoft.
The software giant routinely gives its employees access to new software products through a process known as “dogfooding.” So I guess it’s not that surprising that Microsoft would want its entire team to be toting Windows Phone 7 devices as well. Apple reportedly made a similar decision in 2007 offering all Apple employees an iPhone for a total estimated cost of $12 million, according to Engadget. Microsoft’s employee giveaway could also relieve CEO Steve Ballmer from the burden of faux-stomping employee-owned iPhones during company events.
Despite Gruman’s reservations, however, major mobile phone manufacturers are lining up to produce versions of Microsoft’s latest mobile device. Asus, Dell, LG, HTC and Samsung are all planning on making WIndows Phone 7 devices before the end of the year, according to the tech blog Pocket-Lint. Developers, on the other hand, may not be won over by Windows Phone 7 just yet. A recent poll of 1,000 developers by Appcelerator found that only 34 percent were interested in creating applications for Windows Phone 7 compared to 81 percent interest in Android and 87 percent interest in the iPhone.