High Tech Computer (HTC) on Tuesday unveiled the first four smartphones aimed at its own-brand push into China, as well as partnerships with China’s largest mobile phone service provider, China Mobile, and one of its biggest electronics distributors, Gome Electrical Appliances Holding.
Of the initial smartphones to go on sale in China with the HTC brand, the HTC Tianxi and HTC Tianyi are made for networks using TD-SCDMA (Time-Division Synchronous Code Division Multiple Access), a 3G technology created in China to reduce the nation’s reliance on foreign technologies.
The HTC Tianxi uses Microsoft’s Windows Mobile operating system, while the HTC Tianyi has Google’s Android mobile OS on board, according to Grace Jin, an HTC representative in China. China Mobile will start selling the two handsets by the end of August or in early September, she said. She did not have pricing details.
The other two smartphones, the HTC Desire and the HTC Wildfire, both run Android.
All four of the handsets have HTC’s Sense user interface.
Mobile phones from HTC have been on sale in China for years, but have been sold under the brand name of partner Dopod. Jin declined to comment on how HTC and Dopod will work together in the future. From now on, HTC smartphones will all carry the HTC brand.
In June, mobile phone industry leaders from China and Taiwan met in Beijing to discuss further cooperation in mobile phones and other technologies. The delegation pledged to work more closely to develop TD-SCDMA technology. HTC, a Taiwanese company, launched its first TD-SCDMA handsets under the Dopod name last year.