What’s more entertaining than the sight of civic leaders fawning all over Google for a little high-speed action? In re
Naturally, when the competition is this fierce — at least 600 communities are vying for the fiber network — you’ve got to stand out. And acting a little kooky is one way to show Google you care, even if you come across as, well, a little desperate. Here are five particularly nutty publicity stunts:
Duluth
Nothing says “we care” quite like hypothermia. Perhaps that’s what Don Ness, mayor of Duluth, Minnesota, was thinking when he jumped into icy Lake Superior in February. Question: Will Ness’ plunge sway Google’s execs to choose Duluth? Or will they simply ponder the George Costanza-like effects of 35-degree water on male shrinkage?
Sarasota
Why suffer shrinkage with you can swim with sharks? To win Google’s love, Sarasota, Florida mayor Richard Clapp donned a wetsuit and took a quick dip last week in a local shark tank, according to the Sarasota Herald-Tribune.
The bonnet-head
Or maybe sharks use broadband. There’s a deeper meaning here somewhere.
Topeka
Topeka, Kansas is now…Google, Kansas! City leaders issued a February proclamation making the symbolic name change for the month of March 2010. The attention-grabbing stunt did grab headlines, but its ability to sway Google remains unclear.
Let’s up the ante a bit: All first-born children in Topeka shall be named “Google” for perpetuity. Do we have the gig, Google?
Rancho Cucamonga
Like Topeka, the Southern California city of Rancho Cucamonga chose to Googlize its name. But at least it limited its sycophancy to the city’s fiber-optic campaign, which is named Rancho Googlemonga. Come to think of it, “Rancho Googlemonga” may be an improvement over the city’s true name.
Greenville
This stunt has a rave-like feel. Greenville, South Carolina in March created a “people-powered Google chain” with more than 2,000 LED glow sticks to spell out the name “Google.” It’s a cool concept — check out the video below — if sort of freaky in a cult-like way.
One thing’s for sure: The folks at Google are masters of free publicity. All of this adulation — and they’ve yet to lay one strand of fiber.
Contact Jeff Bertolucci via Twitter (@jbertolucci ) or at jbertolucci.blogspot.com .
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