Google Chrome Web App Store: 5 Things You Should Know
By Brennon Slattery
Google gave a sneak peek of its Chrome Web Store this week at the Google I/O conference, offering up clues to where the Internet behemoth is headed when it comes to its Chrome OS operating system and its Chrome browser. The Chrome Web Store is Google’s forthcoming one-stop shop for Web-based apps, both free and paid.
So what will the Chrome Web Store be like? What are its offerings? How is it powered? Will free Web content be put in a walled garden, re-packaged, and sold to us as Chrome Web Store apps for $4 a pop?
The first batch of Web apps are free Google products and therefore, presumably, free of charge. These include Google’s ubiquitous services like Docs, Calendar, Mail, News, Maps as well as Picasa and Google Wave (now available to anyone). During the demonstration, these apps appeared when you open a new tab in Chrome (where it currently shows your most-visited sites). There was also a link to the Chrome Web Store, which shows a broader range of non-Google-specific apps. Paid content comes in the form of magazines, games, utilities and premium news content. Based on pictures nabbed by Gizmodo (Image above is from Gizmodo), here are the current offerings:
Lego Star Wars
Plants vs. Zombies
FIFA World Cup 2010
Who has the biggest brain?
Darkroom (which has a price of $4.99)
Pictures reveal sleek-looking apps. I’m impressed by the look and potential of the Sports Illustrated magazine app, as it’s a bright and colorful portal to bringing high-quality magazine content to a browser, rather than a cluttered individual Web site. Premium content such as this could make anybody feel like they’re reading from an iBooks or a Kindle desktop app. Engadget went so far as to say that it “exceed[s] most anything we’ve seen on the iPad thus far.”
Some speculate prices for Chrome Web Store apps will be on par with prices for apps in the Android market, between $3 and $4.
A few things Google can accomplish with the Chrome Web Store:
Evolve Android apps and sync them between mobile phones and desktop OSes.
Make every OS function like an iPad, thus bringing Apple’s slick style to the masses.
Dominate the browser wars. If the Chrome Web Store is popular and useful, expect thousands to quickly abandon the competition — that is, until the Chrome Web Store launches on those browsers as well.
Ambition is always met with opposition, and already, the Chrome Web Store is beginning to see some backlash. CNET, for instance, is totally confused about what Google’s selling. Is it Software as a Service (SaaS), just like Google’s apps for businesses? CNET asks what’s the difference between simply visiting a Web site and having an app that directs you to the same place?
It’s also vital to consider the successes and failures of Chrome OS. PCWorld has contradictory opinions on this subject. Jared Newman has listed five reasons why Chrome OS will succeed, including price (no hefty licensing fees like a Windows OS) and utilization of “the cloud” — Google’s specialty. Then again, here are five reasons Chrome OS will flop. Think “the cloud” is great? Well, not everything (yet) runs in the cloud, and the cloud isn’t always available. And what about PC games? Will they run, or will we now be relegated to simpler entertainments?
Expect more developments — and maybe some pratfalls — to come in the near future. Watch Apple as well: Steve Jobs has become increasingly hostile towards Google’s products, essentially calling Android a platform for perverts, and Apple’s PR machine will likely attack the Chrome Web Store and its offerings in hopes of maintaining its own rep as the go-to guy for apps.