This announcement comes just a couple of weeks before Apple’s 2010 Worldwide Developer’s Conference (WWDC), the annual event at which Steve Jobs typically announces the newest iPhone model.
Presumably, Wal-Mart is anticipating that Apple will not only announce a new iPhone (one that we’ve already seen), but that Apple will also cut the price of the iPhone 3GS to $99 once the iPhone 4G hits the shelves.
A spokeswoman for Wal-Mart informed the Wall Street Journal that Wal-mart “intends to lead on market price.” Since Wal-Mart currently sells the iPhone 3GS for $197, or $2 less than Apple’s $199, it would appear that Wal-Mart thinks Apple is going to do the same thing it did last year–slash the price of the old model by $100 (Apple’s iPhone 3G currently sells for $99 with a two-year contract) when the new model comes out.
To make a long story short: Everyone and their mother (myself and my mother included) believes that Apple is going to unveil the iPhone 4G on June 7, 2010, and Wal-Mart just happens to have a little bit of foresight.
You can start picking up your half-price iPhone 3GS’s tomorrow at your local Wal-Mart storesipho.