Black Friday Sales Gains Higher Online Than in Stores
By Jacqueline Emigh
While Black Friday deals on laptops and HDTVs helped to lure shoppers to stores and online sites over the weekend, it’s still unclear whether sales of consumer electronics products really brought retailers much holiday cheer.
Across all product categories, including electronics, spending at stores and Web sites from Nov. 26 to No. 29 rose a scant 0.5 percent to $41.2 billion from the year before, according to the National Retail Federation (NRF).
The biggest sales gains seem to have sprung up online, particularly for consumer electronics products.
Meanwhile, though, Internet sales shot up 11 percent from a year ago to $595 million, according to Comscore. A total of five sites attracted for than four million visitors each, including tech-specific Best Buy Sites and Apple.com Worldwide Sites along with Amazon, Wal-Mart, and Target.
But a check of Apple Stores suggested that Black Friday sales of Macs could actually show a year-over-year decline, according to Apple Insider.
With prices down on products ranging from flat panel TVs to clothing and toys, average spending per consumer — across both brick-and-mortar and online stores — dropped to $343.31 from a total of $372.57 a year ago, the NRF said.
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