Wall Street Journal Content Now Free Via iPhone App
By Brennon Slattery
The Wall Street Journal has jumped on the mobile content bandwagon and released an application for the iPhone. The financial newspaper set the price point at free — ironic, given that the Journal‘s online content comes at a price of $103 per year, or $140 for the print edition.
The application looks and feels a lot like The New York Times iPhone app, replete with screen-hogging advertisements; headlines; editor’s picks; and browsing capabilities for the newspaper’s various categories. The WSJ app also offers video and radio sections, adding multimedia the Times does not have.
Blackberry received its free Wall Street Journal app last August, so the arrival of a similar app for the iPhone should come as no surprise. But why would a paid subscription-based online newspaper hand away its content for free?
Still, a newspaper that deals almost exclusively with finance should know when to charge and when to give away, and the Wall Street Journal likely does not see its iPhone and Blackberry apps as damaging to wsj.com.