Microsoft has updated the search engine’s interface so that you can extract what the company calls “sentiment” regarding a particular service or business. This feature works by scanning consumer product ratings from sites such as CitySearch.com and Yelp.com, and mashing those results together with Bing search results.
For example, a search for “Italian restaurants” brings up a ‘Local’ tab in the left-hand pane (the Explorer Pane) of the search results page. Select this tab, and you can browse local Italian restaurants within a geographical area you select. Click on one of the restaurants listed in the search results, and Bing serves up a Score Card containing ratings for several key criteria: ‘Atmosphere’, ‘Food Quality’, and ‘Return Potential’.