Gizmodo also applauds the 1984 commercial and delves into its more technical aspects. Gizmodo’s writers also take a time-out for some sentimental praise: “With one single emission, it generated millions of dollars in free coverage and re-runs in TV stations through the nation and abroad, and became a historical landmark to advertisers, companies, and public alike.”
MacRumors stumbled upon an inspiring speech given by COO Tim Cook during Wednesday’s earnings conference call. When asked about Steve Jobs’ medical leave of absence, Cook launched into Apple’s philosophy on how it builds, functions, and innovates. Part of the text reads: “We believe that we’re on the face of the Earth to make great products, and that’s not changing. We’re constantly focusing on innovating. We believe in the simple, not the complex…. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.”
Cook’s impromptu pulpit pounder might illuminate better than any historical timeline the drive and impact Apple, and the Macintosh, has had upon the technology industry.
For serious in-depth coverage of Apple’s anniversary, check out Macworld‘s multi-part series exploring everything from software, to icons, to some of Apple’s less than prosperous inventions.
Iain Thompson writes for vunet.com about why he still hates Macs. His acid-laced diatribes include bits like, “the Mac moved from being a useful tool to something to be loathed,” and “One of the key reasons I hate Macs are their users. There’s a certain kind of smug, snooty Apple user that makes me want to reach for the EMP cannon. Apple’s fan base bears more resemblance to cults like Scientology than many would like to admit.”
Ouch. Thompson writes for all you out there who aren’t so keen on celebrating any aspect of Apple’s history.
The Telegraph looks back with skepticism, and posits that Apple wasn’t actually quite so much an innovator as it was a “refiner.”
