10 Ways Microsoft’s Retail Stores Will Differ From Apple Stores
By Brennon Slattery
PCWorldFeb 13, 2009 7:20 am PST
Microsoft announced plans to open retail stores, hoping to boost visibility of many of its products and its brand. The move seems to be an effort to mimic the success that Apple has had with its retail stores. The news is just too tempting not to have some fun with. So here are some yet-to-be-officially-revealed details about the Microsoft stores.
1) Instead of Apple’s sheer walls of glass, Microsoft’s stores will have brushed steel walls dotted with holes — reminiscent of Windows security.
2) The store will have six different entrances: Starter, Basic, Premium, Professional, Enterprise, and Ultimate. While all six doors will lead into the same store, the Ultimate door requires a fee of $100 for no apparent reason.
3) Instead of a “Genius Bar” (as Apple provides) Microsoft will offer an Excuse Bar. It will be staffed by Microsofties trained in the art of evading questions, directing you to complicated and obscure fixes, and explaining it’s a problem with the hardware — not a software bug.