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Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences and why face-to-face events are still valuable for building relationships with prospects and clients.
Lauren Flaherty, EVP and CMO of CA Technologies, discusses the changing role of the CMO, the importance of mapping the buyer journey, launching CA's Modern Software Factory and reaching the right tech buyers and decision-makers.
Martha Heller offers advice for how to develop the courage to become an enterprise leader.
Technology leaders share their tips for hiring a diverse IT workforce.
Bringing in multiple points of view is critical to business and IT success.
This collection includes three courses that will prepare you to ace Cisco's CCENT certification, IPv4 protocol, and Cisco 200-125 certification, giving you a serious boost while climbing the career ladder.
Uber is now a driverless vehicle, after CEO Travis Kalanick stepped down Tuesday.
Martha Heller showcases what it takes to create an IT investment culture.
CIO.com blogger Martha Heller discusses how it is the CIO’s job to create change at the operational layer so that systems deliver their expected value.
When you create an app for only iOS or Android, you alienate a significant portion of your potential market. That's why Xamarin has emerged as a popular app-building tool thanks to its cross-platform capabilities.
In a world where software drives revenue for many organizations, CIO.com blogger Martha Heller demonstrates the importance of bringing a product management mindset to IT.
Every job requires projects to be managed, so it's essential to master project managing skills regardless of your role or your industry. Boost your skills and show them off when you enroll in Project Management Professional (PMP)® Certification Training, currently reduced to $49.99.
Having trouble finding the right security products for your business? You’re not the only one. We asked experienced buyers for their tips.
While some changes may be coming to the controversial H-1B visa program in the U.S., the same can't be said for Facebook Live, which is under scrutiny after users posted disturbing videos.
If you don't own your organization's culture, one will manifest itself. And changes need to come from the top. CIO.com contributor Martha Heller discusses the challenges IT leaders face when shaping the culture.
If you're a network engineer, don't rush out and learn a programming language. To compete in the new world of software-defined networking, it might be more important to start thinking like a programmer. That was one of the ideas that emerged this week at the ONUG Spring conference.
Data analytics company Palantir will pay $1.7 million in back pay and stock options to settle charges that it routinely discriminated against Asian job applicants. In addition, it must also hire eight people from among those it allegedly discriminated against.
The Microsoft MCSE Server Admin Certification Training Bundle features over 100 hours of training content to help you ace the MCSE Server Infrastructure exam, and you can get it today for just $39 - hundreds off its retail value of over $1500.
At its spring conference next week, the Open Networking User Group will focus on enterprises extending their infrastructure to create hybrid clouds, a process the group says is too hard and too time-consuming.
The U.S. Department of Labor says Google discriminates against female employees in pay at a level that's even worse than the tech industry as a whole, The Guardian reported on Friday.
Uber Technologies has agreed to provide next month its diversity data, which it had earlier declined to make public.
4 Essential Microsoft Programs That Will Get You More Job Offers: Fast -- 7 Courses for 89% Off!
Learn Efficiency & Data Handling Tricks to the Web Development Trade in 44 Hours
Microsoft has launched Project Sangam, a cloud service integrated with LinkedIn that will help train and generate employment for middle and low-skilled workers.
Uber Technologies scrambled on Monday to counter the sexism charges raised by a former employee, and said it would appoint former U.S. Attorney General Eric Holder to the panel that would investigate allegations by the engineer that the company mishandled her complaint of sexual harassment.
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