Don't-Miss Career Stories
Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences and why face-to-face events are still valuable for building relationships with prospects and clients.
Lauren Flaherty, EVP and CMO of CA Technologies, discusses the changing role of the CMO, the importance of mapping the buyer journey, launching CA's Modern Software Factory and reaching the right tech buyers and decision-makers.
Martha Heller offers advice for how to develop the courage to become an enterprise leader.
Technology leaders share their tips for hiring a diverse IT workforce.
Bringing in multiple points of view is critical to business and IT success.
Martha Heller showcases what it takes to create an IT investment culture.
CIO.com blogger Martha Heller discusses how it is the CIO’s job to create change at the operational layer so that systems deliver their expected value.
In a world where software drives revenue for many organizations, CIO.com blogger Martha Heller demonstrates the importance of bringing a product management mindset to IT.
While some changes may be coming to the controversial H-1B visa program in the U.S., the same can't be said for Facebook Live, which is under scrutiny after users posted disturbing videos.
If you don't own your organization's culture, one will manifest itself. And changes need to come from the top. CIO.com contributor Martha Heller discusses the challenges IT leaders face when shaping the culture.